Why Digital Marketing is Important? In today's digital age, the success of online businesses hinges significantly on effective digital marketing, opening doors to a broader audience and boosting revenue. Staying in the loop with the latest trends and strategies is crucial. As we step into 2023, the digital marketing landscape is becoming even more competitive, posing challenges for new businesses finding their way to success. When small businesses embark on their journey, their initial focus often revolves around attracting those crucial first customers. Traditional methods like printed ads, coupon mailers, or outdoor marketing are common go-tos, with the hope that customers will naturally discover them, given their quality products or services. While these traditional approaches may yield modest results, there's a more powerful route waiting to be explored. Small businesses can tap into the vast online marketplace, seamlessly blending traditional and digital marketing efforts...
Business plan for following up the ad campaign on facebook and google ads and Whatsapp
1- Define campaign goals and objectives:
>> identify the specific goals and objectives of the ad campaign.
a- drive traffic to a website,
b- increase brand awareness
c- generate leads
d- increase sales
note: Defining the goals will help determine the metrics to track and the follow-up tactics to use.
2- Establish KPIs:
>> the key performance indicators (KPIs) that will help track the success of the campaign.
a- click-through rate (CTR)
B- cost per click (CPC)
c- cost per lead (CPL)
d- conversion rate,
e- return on ad spend (ROAS). Or ROI / return on investment
3- Analyse campaign data:
Note: if budget for 1 mont is 50000, Divide campaigns in 3 segemets . allocating 5000 to one segment A = run the segment, AFTER 7/ ADJUSTED DAYS run segment B=5000 with different targets e.g topics and locations, co,pare the two campaigns, allocate the remaining budget to best segment = C
After the campaign/segment is over, analyze the data to determine how well the ads performed.
Metrics to look at:
KPIs,
engagement rates,
audience demographics,
any other relevant data points.
4- Retargeting and remarketing:
Showing ads to people who have already interacted with the brand or visited the website/ left the messge/ etc .
5- Email marketing:
After people have interacted with the brand or website, send them a personalized email with relevant content or special offers. This can help to increase engagement, build brand loyalty, and drive more conversions.
6- Continuous optimization:
Finally, continuous optimization is essential for improving the success of future ad campaigns. This involves analysing the data and adjusting the ads to improve performance. Testing different ad formats, targeting options, and messaging can help to identify what works best for the audience .
Set up a response protocol: >> who is responsible for combining data in the sheet, for responding in a human manner/ not robotic/ for approving the the conent to be posted/forwarded/replied
It's important to have a clear plan for how to respond to messages and queries. This can include defining who is responsible for responding, how quickly they should respond, and what information they should provide.
Monitor messages and comments: >> how often the messages-inbox / ads on facebook/google should be check
Make sure to regularly monitor the messages and comments that come in. Depending on the volume, this may involve checking every few hours or once a day.
Respond promptly:>> best for overall performance of the page/profile to increase
Respond to messages and comments as quickly as possible. This can help to build trust and prevent people from becoming frustrated if they don't receive a response in a timely manner. Aim to respond within 24 hours at the latest.
Personalize the response:
Personalize the response by addressing the person by name and acknowledging their specific question or comment. This can help to build a connection with the person and show that their message was read and understood.
Provide helpful information:>> which resources to be forwarded/ finalise the platform e.g website, email, content, whatsapp/sms,
Provide helpful information in response to the query or comment. This can include answering a specific question, directing them to a helpful resource, or offering assistance with a specific issue.
Be professional and courteous:
Always be professional and courteous in the response. Even if the person is upset or angry, respond with a calm and respectful tone. This can help to defuse any potential conflicts and maintain a positive image for the brand.
Collect feedback:
Collect feedback from the messages and comments that come in. This can help to identify common issues, areas for improvement, and potential opportunities for the brand. Use this feedback to continuously improve the response protocol and the ad campaign.
In summary, following up on a social media ad campaign involves analyzing the data, using retargeting and remarketing techniques, leveraging email marketing, and continuously optimizing the ads to improve performance. By implementing these tactics, businesses can increase engagement, drive more conversions, and improve the overall success of their ad campaigns
Responding to messages and queries on WhatsApp and comments on a Facebook ad campaign involves setting up a response protocol, monitoring messages and comments, responding promptly and personally, providing helpful information, being professional and courteous, and collecting feedback. By implementing these tactics, businesses can build stronger connections with their audience, improve customer satisfaction, and increase the effectiveness of their ad campaigns.
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