Why should you hire an SEO Expert? Importance of Digital Marketing
By the end of this article, my readers would be left with no Choice but to Hire a Digital Marketer for their company, products and for themselves.
I will try to keep the Passage as simple as possible.
Few Days ago, my friend in UK called me and inquired whether he should go for E Bay or Amazon affiliation. I told him to integrate E Bay, as its most famous in UK while Amazon stores work best in America. I talked to him in detail about how he can make money with E Bay in UK and latest trends in the Market. When I Discussed about implementing Digital marketing to boost the sales; his views shocked me.
"Why Marketing? Its not necessary.." He said
I told him, prior to discussing his store/product /Ebay id, I did not knew about this and now knowing I shall purchase from his store. I convinced him the advantage of Digital marketing in spreading his name to far corners of the world. He Rocked.
Coming back.... Why you are in dire need of a Digital Marketer?
It’s like running a political campaign. The more famous you are the higher, the chances of your success are.
In case of your business/company/webpage/services/Products/Projects etc, the more people know about them the higher the chances of you making Money.
That what a Digital Marketer does. Generates Money/leads/values/clients for you. That’s what I Do.
Having Established that let us Discuss the next step. SEO
Suppose you have A company website or a Business page ( in this case SMO/SMM) or an App(in this case ASO) ( note: I won’t go in detail regarding SEM or ASO).
The first Thing which needs to be done on any Website is SEO – on page and off page
It requires the Following Skills:
1- Knowledge of World Wide Web Background(information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and can be accessed via the Internet.)
2- Search Engines Background how it works, the algorithms, Google updates, Clawlers, robots etc.
3- Important abbreviations used in SEO such as
1. BL = Backlink
2. CPC = Cost Per Click
3. CSE = Comparison Shopping Engine or Custom Search Engine (Google)
4. CSS = Cascading Style Sheet
5. DC = Data Center
6. DMOZ = Directory – Mozilla
7. HTML = HyperText Markup Language
8. IBL = Inbound Link
9. IPB9 = Internet Business Promoter
10. LSA = Latent semantic analysis
11. LSI = Latent Semantic Indexing
12. OBL = Outbound Link
13. ODP = Open Direcrory Project, See DMOZ
14. OWBL = One way back link
15. PPA = Pay Per Action
16. PPC = Pay Per Click
17. PR = PageRank
18. RI = Regular index
19. RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
20. SE = Search Engine
21. SEM = Search Engine Marketing
22. SEO = Search Engine Optimization (Optimisation)
23. SERP = Search Engine Results Page
24. SI = Supplemental Index
25. SSE = Yahoo! Search Submit Express
26. SSP = Yahoo! Search Submit Pro
27. SWL = SiteWide Link
28. TBPR = Toolbar PageRank
29. TR = Trust Rank
30. VIPS = Visual-block Page Segmentation
31. WP/WP4 = Web Position/Web Position 4
32. XML = Extensible Markup Language
4- Following White hat(Following search engines' guidelines) with little mixture of Grey hat(Bypassing search engine’s guidelines) while ignoring Black Hat (Black Hat - Ignoring search engine’s guidelines, Instead stuffing factors, doing unethical optimization, spamming etc)
- 5- Performing Keywords Analysis: (Google Keyword Planner <Free> The Google Keyword Planner tool is one of the most used and popular keyword research tools out there.
- SEMRUSH <14-Day Free Trial (worth $150)> ...
- LongTailPro <$30 Discount> ...
- SECockpit. ...
- SpyFu. ...
- WordTracker.)
a. KEI (Keywords Effectiveness Index)
b. On-Page Keywords Content Analysis
c. On-Site Keywords SERP Analysis
6- Geo Targeting
a. Directing SEO efforts to specific geographical location
b. Targeting specific market
c. Very focused promotional approach
d. Very fruitful for local businesses
e. Real results can be achieved by minimum marketing budgets
f. Improved conversion rate
g. It enables to dominate local niche
7- Known Google Ranking Factors and Knowing Google Knowledge Graph ( the Box with appears at the corner of SERP results)
The knowledge graph can be adjust through schema: Follow the link: http://searchengineland.com/schema-markup-structured-data-seo-opportunities-site-type-231077
8- On Page Optimization:
1.Domain Canonical Issues(The rel=canonical element, often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page. Using it well improves a site's SEO.)
2.Website planning & Structure
3.URL structure
4.HTML/CSS Validation according to W3C standards(https://validator.w3.org)
5.Landing Page Optimization
6.Title & Heading Tags
7.Meta Content of a webpage (Title, Description & Keywords)
8.Heading Tags
9.Content Copywriting & Optimization
10. Search Engine Optimized Copywriting
11. Amount of content (text Vs html)
12. Content Canonical Issues
13. Image Optimization( size + alt + compression)
14. Usability Testing & Website Testing
15. Number of links per page (Internal/External)
16. Anchor text optimization
17. HTML Sitemap Vs XML Sitemap
18. Robots.txt ( no follow/do follow : "noindex, follow")
19. Customized/Optimized 404 error page and redirects 301, 302
20. PageRank flow strategy & Implementation
21. Do Follow/ No Follow
22. Server reliability/Uptime
23. Website update frequency & its impact on search engine rankings
24. Total number of indexed pages
25. Visitors demographics
26. Cloaking(content presented to the search engine spider is different from that presented to the user's browser.) - black hat tact not recommended by me
27. Hidden Text
28. Framing use of iframes
9- Monitoring Bounce rate:
10- Off Page Optimization
1. Server geographical location & its impact
2. Fast indexing of website
3. Social Bookmarking
4. Number of inbound links and their impact
5. Links with in networks of sites
6. Link building (Optimal Back-linking)
7. Press Releases, Articles, Blogs, Intelligent Posting/Commenting
8. Region Specific Targeting & Global Targeting
9. Social Media (Professional Networks & their impact) etc
10. Social Media Marketing
11. Social Media Optimization
12. Link baiting(Linkbaiting is the practice of crafting content that is designed to get other content producers to link to it)
11- Off-Page Competitors Intelligence & Analysis
PageRank Development
Do Follow/ No Follow’s impact on PageRank
Difference between conventional and real time SEO
SEO Strategic Planning & Implementation
Monitoring & Analysis of SEO campaign
Google Analytics
Google Webmaster Central
Google Ad-words Keywords Tool
Google Insight Search/Google Console
12- Social Media Marketing & Optimization (SMM, SMO)
Social Media strategic planning and implementation
Measuring success
Website “Brand Central”
Sharable Content & Encourage Sharing
Live Streaming
1- Social network
2-Monthly Visitors
Vine (In January 2017, The Vine became the Vine Camera)
In a Nut shell. A digital marketer is a Solution for all your worries. He/she is responsible for your online Reputation. That’s the main reason for the digital marketers to rightfully earn the respectable amount of Money.
Top Line:
Digital Marketer is your only Best Friend among the company’s staff - Admit now because sooner or later you will.
Think out of the Box - Trust me
Labels:digital marketing services,Hire Seo Expert,Digital Marketing,Seo,
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